![]() Make it as easy as possible for crawlers to locate videos on your website by embedding one video per page. The goal of SEO is to rank higher in search results, which means search engines have to be able to locate your content. With or without a platform: it is very interesting for link building, as sharing means your video can be found in multiple places on the internet. So make sure to add share buttons to your video. Social sharing is when you share your video on social media. This allows you to add your own deep link and direct viewers to your own website. What helps is using your own online video platform. If it’s your goal to attract traffic to your own website, you don’t want them to go somewhere else. When you embed a Vimeo video, your deeplink refers to Vimeo. A deep link is an underlying link that points to the platform where videos are hosted. Video link building is all about the deep link. Does this link come from a well-known and relevant website? Then you struck gold. These are links that point from an external website to yours. Remember link building, deep links and social sharingĪnother important issue is link building. Think of the train or even a waiting room. Need more convincing? Closed captions are also very helpful for people that are in a situation where they can only watch your video on mute. Google extracts keywords from these closed captions, which allows even more people to find your video. ![]() Closed captions allow everyone to understand your video and on top of that: it helps your videos rank in search engines.Ĭlosed captions are added as a text document. Here, every audible sound is converted into text. You can see both the source metadata, such as duration and author, and the added metadata, such as description and title.Ĭlosed captions are usually used as subtitles for the hearing impaired. The screenshot below shows video metadata. ![]() In our platform, a transcript is automatically added when you add subtitles to your video or when you upload your video to YouTube.
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