![]() ![]() ![]() Following that, he and the auditor would then continue to make their way to the McDonald’s packaging centre. He was then able to reseal the case with his own supply of seals, making it look as though it had been untouched. ![]() In order to avoid his auditor, Jacobson went to the men’s bathroom, removed the winning stickers from the case and replaced the original contents of the case with stickers that weren’t prize winners. So, how exactly did he manage to get winning stickers to the people of his choice? Thanks to a supplier error, the seals meant to keep the winning stickers intact were delivered directly to Jacobson, meaning that all of a sudden he had a way of opening and then sealing the cases containing winning stickers. Additionally, he was meant to deliver the winning stickers via cases with tamper-proof seals. Jacobson’s actions were moderated by an external auditor that didn’t let him out of her sight the entire time. The McDonald's Monopoly promotion started in 1987 and continues to run today. The way the security head accrued his money was by taking an upfront payment in return for one of the winning Monopoly stickers. Of course, the head of security wasn’t able to submit those winning stickers, as it would have been way too obvious. “I don't know if I just wanted to show him I could do something,” Jacobson said. According to court documents (via CNBC), this first sting was just about proving himself. In 1989, Jacobson stole a winning Monopoly sticker worth $25,000 and handed it to his brother. According to a truck driver who worked for Simon Marketing, he appeared to be extremely strict: “He inspected workers' shoes to check they weren't stealing McDonald's stickers.” Despite this, Jacobson had fully set out to make a fool of McDonald’s. Jacobson was formerly a police officer in Florida until he left the force due to a wrist injury, it was then that he decided he would move out to Georgia with his wife and start making his way in security. ![]() However, no-one could have suspected that he was, in fact, the one they should have been watching out for. Jacobson.Īs head of security, it was Jacobson’s job to oversee the distribution of the Monopoly stickers, making sure they were spread equally across the US without interference from any untoward parties. Marketing was the driving force behind McDonald’s Monopoly, as well as other themed contests, such as one themed around Who Wants to be a Millionaire? To make sure that all of this was done fairly, it even had a role devoted to looking after the winning stickers - head of security, Jerome P. In the 1980s, Simon Marketing was McDonald’s’ choice. In order to pull off a marketing campaign like this you would need an excellent marketing team. Liv tells the story of how McDonald's Monopoly was fixed by the Mafia However, in order to win those prizes customers will need to spend much more than they normally would on McDonald’s food, making The Golden Arches a lot of money. If people are lucky, they could win a prize. You can definitely see the marketing benefit of this tactic for McDonald’s. If players manage to collect three of the same kind of Monopoly square, they win the prize indicated by the square. McDonald’s Monopoly began in 1987, with customers peeling off the stickers from the side of their McDonald’s food items to reveal either a classic square from the Monopoly board - such as Old Kent Road - or an instant win of usually some kind of food item available at McDonald’s. But what exactly happened between McDonald’s, Monopoly and the US Mafia? This is a scandal so great that it’s been made into a HBO docu-series, McMillions, as well as a film that’s been in production since 2018. Between the 1990s and 2000s, the US version of the McDonald's Monopoly prize draw was hijacked by the Mafia. ![]()
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